All Products
Urell is proud to represent the finest manufacturers in the industry. (Please note we do not represent all manufacturers in all areas. For more information please contact us.)
American Standard Brands

American Standard is a leading North American plumbing and building products manufacturer. The company produces high performing fixtures, stylish faucets and sinks, plus whirlpool tubs and other wellness products for the bath and kitchen.

American Standard services a wide range of both residential and commercial customers, effectively delivering water saving products that are used for new construction and replacement/remodeling projects.

 Offering total project solutions for residential, commercial, customers products are marketed under the brand names, American Standard, DXV & Trade,  Fiat, and Safety Tubs.


American Water Heaters

  • American Water Heaters is a leading manufacturer of high-quality water heater products with manufacturing, research and development and corporate offices located in Johnson City, TN. 
  • American offers a comprehensive line of residential and commercial water heaters.


AO Smith

  • AO Smith has delivered innovative hot water solutions to water heating over for over 70 years.
  • Sold exclusively by plumbing wholesalers and plumbing contractors, and mechanical's that service a variety of customers, industries with an unmatched selection of residential and commercial quality products that are cutting edge technology.
  • Largest variety of high efficiency products with the proven track record of reliability. AO Smith uses their patented Blue Diamond glass coating on its better series heaters.
  • The Cyclone Xi Modulating water symbolizes AO Smith clear leadership in the commercial market, Cyclone Xi combined with the iCOMM remote monitoring system will ensure many years of reliable, high efficient, cutting edge, and lowest operating ?cost product in the industry.


Apollo "Valves"

  • Ball valves and Butterfly valves for commercial, residential, and industrial applications
  • Safety & Safety Relief valves (Air, Liquid & Steam)
  • Backflow Preventers and Accessories
  • Hydronic Boiler Trim
  • Thermostatic Mixing Valves, Gauge Glasses, Pressure Reducing Valves and more...



  • Inspiration takes shape at their five manufacturing facilities across the US, where they produce luxury hydrotherapy systems, everyday bathtubs and showers, and accessible bathing solutions.
  • Aquatic products are inspired and made in America, and they set the benchmark for the industry worldwide. From Jetted bathtubs with soothing powers to sectional showers with accessible features, Aquatic products offer the distinct advantage of unparallelled engineering and craftsmanship.
  • A spectrum of colors to fit your décor.
  • Luxurious features to fit your style.






Circuit Solver

  • Circuit Solver by ThermOmega is the "silver bullet" for your domestic hot water (DHW) system. The new self actuating thermostatic balancing valve controls temperature and ensures hot water is delivered instantaneously to all faucets without the need for manual balancing



•    ConStab Stab Fittings for buried HDPE Pipe Systems

•    Applications include Natural and LP Gas, Irrigation, Potable Water, and Geothermal.

•    Full line of Risers and Accessories



  • Hydronic control solutions designed to reduce energy consumption and maximize building performance.



•    Wrot and Cast Copper Fittings

•   XPress Copper Press-Fit fitting solution

•    Tectite Copper Push-On / Removable fitting system

•   Q-Tite Copper Push-On fitting system


GEA (FlatPlate)

  • FP - series brazed plate heat exchangers, in 316L ss for single unit flows to 400 gpm and manifolded packages for larger applications.
  • MPN - series Nickel Brazed Marine Grade Stainless ½ to 200 gpm for Chlorinated swimming pools, and steam condensate applications.
  • NT Series Plate and Frame HX from 2 ft ² to 21,500 ft ², flows to 8,400 gpm, and connection sizes form 2" to 14". A variety of special plate configurations and material options allow for maximum efficiency in a minimum of space with uncompromising reliability.



  • Lead in the manufacture and distribution of steel tanks for the storage of petroleum products since 1954. With ongoing research and development program, they are always searching for new ways to meet the needs of clients by offering innovative products and procedures. 
  • Five decades of collaboration and innovations has enabled Granby to acquired a solid reputation in the marketplace.
  • Steel Oil Tanks
  • Double Wall & Double Bottom Tanks
  • Capacities from 138 to 1000 gallons
  • Accessories



•    Grohe Watercare Water saving Fixtures meet EPA Watersense Guidelines

•    Kitchen, Lav, Bath, and Shower Fixtures

•   Thermostatic Shower Systems

•    Luxury Shower Heads, Body Sprays, Rain Heads, and Handshower systems and Accessories

•   Bath Hardware and Accessories



  • E-Circulators with integrated VFD drives and control options from 1/25hp to 30hp in cast iron, bronze, and stainless. Includes ALPHA, MAGNA3, TP-E, LM-E, and CR-E pumps.
  • Superbrute, small UP and UPS Versaflo multi speed wet rotor circulators to 3hp for maintenance free reliability and quiet, efficient operation.
  • CR multistage stainless steel pumps for flows to 600gpm and heads to 600psi.
  • MQ and CME+ pressure boosting systems for potable water systems.
  • Comfort PM Auto sets new standards for energy-efficient hot water recirculation in residential homes.


Grundfos Boosterpaq

•   Packaged water pressure booster systems

•   Integrated VFDs in Motors for Maximum Efficiency and Building Occupant Comfort and Safety

•    Maximum Reliability and Minimal Maintenance with Grundfos CR Multi-Stage Stainless Steel Pumps

•    Grundfos Innovation and Technology


Grundfos Paco Pumps

•    KP Series Split-Case Centrifugal Pumps to 12,500gpm

•    LF Series End-Suction Pumps to 6,000gpm

•    LC Series Close Coupled End-Suction Pumps to 4,000gpm

•    VL, VLS Vertical In-Line Pumps to 3,900gpm

•    VSM, VSMS Vertical Space Miser Pumps to 4,050gpm

•    GR, GS Condensate Return Systems

•    OLN, LN, OL Low NPSH Centrifugal Pumps


Lasco Fittings

• The largest manufacturer of PVC Schedule 40, Schedule 80,
Insert, and DWV fittings manufactured to strict industry standards, with a
reputation for quality product, innovation, and technical leadership.

• LASCO fittings are designed, produced, and shipped to provide the distributor
an inexpensive, consistent, trouble-free source of product.


Lucas Milhaupt

•    Silvabrite 100 Silver Solder for Potable and Non-Potable Applications

•    Complete line of Solder and Brazing Alloys

•    Variety of standard and water soluable fluxes



•    Professional Series 1100 Stainless Sinks

•    Luxury Series 800 Polished Stainless sinks

•    Performance series 700 Stainless Sinks

•    Builder Series 600 Stainless Sinks



•    Press Fitting Tools and Jaws for copper press fittings.

•    Hand-Held Power Pipe Threaders up to 2”, Right Angle Saws, Tubing Cutters, and Bending Tools.

•    Pipe Threaders and Groove Tools up to 4”, Lubricants, Nipple Spanners for Close Nipples, Cutters, etc..

•    Hand Tools and Accessories for Threading, Cutting, and Preparing Pipe.



  • Sentinel offers water treatment products and services that provide the best lifetime protection for heating and hot water systems.
  • Sentinel X100 Inhibitor provides protection for clean hydronic heating systems against limescale and corrosion.
  • Sentinel X200 Noise Reducer is extremely effective solving a noisy heating system for "kettling" in hydronic boilers caused by limescale.
  • Sentinel X400  System Restorer is specifically designed for cleaning older closed loop hydronic heating systems.
  • Sentinel X500 Inhibited Antifreeze provides protection against limescale, corrosion, and freezing down to -20°F with a 50/50 mix.



•    High-Performance Air Separators from 3/4” to 36” line size.

•    Multi-pass dirt separators to 5 microns with nominal 1/2 ft head pressure drop.

•    Combination Air/Dirt Separators

•    Spirotop High-Reliability Air Vents


State Water Heaters

•    Residential Gas and Electric Water Heaters

•    Premier Power Venter and Premier Power Direct Vent High Efficiency models

•    Commercial Gas, Oil, Duel Fuel and Electric Water Heaters to 96% Efficient—Atmospheric, Induced Draft, and Sealed Combustion. ASME Available

•    On Demand Tankless Water Heaters

•    Storage Tanks, Pump Tanks, and Expansion Tanks. ASME available.



•    Residential Steambath Systems and Accessories

•    Sauna Rooms, Components, and Accessories

•    Commercial Steam Generators and Controls for Hotels, Spas, Clubs, Health Clubs, and Sports Facilities


Takagi USA

•    For over 50 years, Takagi has been at the forefront of water heating technology; providing products with advanced features and components no one else can claim.
•    An innovation in on demand water heating.

•    Complete residential including PVC vented products as well as complete commercial offering in the industry.


Trim to the Trade

•    Hiqh Quality Plumbing Trim and Accessories

•    Broad selection of finishes to match any décor requirement

•    Stops, strainers, shower heads, nipples, drains, graits, shower arms, tub spouts, traps, tailpieces, faceplates, escutcheons, risers, threaded fittings, etc...


Uponor (formerly Wirsbo)

  • Radiant Floor Cooling/Heating, Snowmelt, and Hydronic Distribution Systems including Wirsbo hePEX, manifolds, fittings, and controls.
  • AquaSafe 13D Residential Fire Sprinkler Systems
  • AquaPEX Uponor Logic Plumbing Systems, Pre-insulated, and straight lengths.
  • Large Diameter Pex up to 4", ProPEX and EP Fitting connections up to 2", Wipex up to 4""


Uponor Ecoflex

  •  Pre-Insulated PEX and hePEX tubing suitable for direct burial with heavy-Duty corrugated HDPE jacket and flexible closed cell insulation. ASTM sizes to 4". For potable, heating, and chilled water distribution.


Ward Manufacturing

•    Domestic Cast Iron and Malleable Iron Pipe Fittings

•    Galvanized and Extra-Heavy

•    Ward Nipples



•    Wardflex CSST Tubing for Gas Distribution. Fully Tested and the industry’s most flexible.

•    Industry leading Wardflex Fitting system for reliability and ease of installation for Wardflex CSST tubing—double seal provides a metal-to-metal seat and a soft gasketed seat for security.



•    Sump, Sewage, and Effluent Submersible Pumps to 100hp

•    Vortex, Non-Clog, Grinder Configurations

•    Industry-Leading Selection on Explosion Proof Submersibles

•    Full line of Control, Accesory, and Basin Options

•    Pre-Fab Options for minimal assembly on-site

•    Specialty Pump Systems Including Battery Back Ups, Quik Jon, Ultimate, Oil Smart System, Transfer Pumps, Contractor Pumps, Clean-Up Pumps, Pedestal Pumps, etc..

•    On-Site Effluent Treatment Solutions and Accessories