86 Coolidge Ave. Watertown, MA • Open Mon-Fri 7am-4pm


Our Story

URELL, Inc. is a full service manufacturer’s representative specializing in the Plumbing and Heating markets of New England and Upstate New York. Representing the finest manufacturers in the business; it is our mission to pro-vide the most comprehensive service available. 

Since 1949, the Urell family has helped shape the Plumbing and Heating industry. Tom and Rose Marie Urell started our company’s long history of innovation by developing quality products from their home in Newton, MA. Now in our third generation, URELL, Inc. continues to move forward with focus on our core values: driving products by creating demand, being flexible and agile in an ever-changing market, and forming partnerships that ensure the greatest returns. 

Based out of Watertown, MA, ten minutes from Downtown Boston and easily accessible from all major routes, URELL has expanded its operations to a 75,000 sq. ft. facility. This allows us to offer a wide range of amenities designed to support our partners including: a full service warehouse, a large training center, meeting rooms and our experienced customer service department. In addition to our central office, we offer support with our teams of salespeople operating throughout New England and New York. Our range of services extends beyond just sales and marketing, they include: product education, product certification classes, counter days, trade shows and more.


Teaming with an extraordinary group of manufacturers and the finest wholesalers. Urell is able to provide support for an extensive range of products ideal for residential building and remodeling.

Please contact our team for more information on any of our products.


Through our specialized commercial sales team Urell is able to provide you the highest quality service and products for your building needs.

The manufacturers Urell represents offer superior, innovative, reliable products.

Please contact our commercial team for more information on any of our products.

Energy Efficiency

We proudly represent a range of manufacturers that offer a variety of sustainable products which can be used to obtain LEED credits from the Leadership in Energy and Environmental Design (LEED) Green Building Rating System. LEED is a third party certification program and the nationally accepted benchmark for the design, construction and operation of high performance green buildings. LEED gives building owners and operators the tools they need to have an immediate and measurable impact on their buildings’ performance. LEED promotes a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality.

Please contact our sales team for more information on how our products can be used in obtaining credits.

Urell is also a member of the United States Green Building Council (USGBC), a non-profit community of leaders working to make green buildings available to everyone within a generation.

Hours of Operation

Monday - Friday
7:00am - 4:00pm EST

Saturday - Sunday

Please contact our office at (617) 923-9500 for training dates & times.