American Standard Brands (Lixil), long represented by URELL, Inc., sold its bathing operations to American Bath Group (ABG) in late 2025. The result was a new brand, called American Standard Bathing, with which our team at URELL, Inc. is pleased to continue our partnership into the future.
American Standard Bathing continues to offer many of the same bathtubs and shower bases that engineers, designers, plumbers and homeowners have come to know and trust. They offer a range of materials for bathtubs, from porcelain enamel to PROCast, to the long-time bestselling, proprietary Americast bathtubs. They also have a variety of luxury acrylic bathtubs in alcove, drop-in, whirlpool, and freestanding configurations. American Standard Bathing offers shower bases in a range of sizes and a variety of materials, including porcelain, acrylic, and Americast. They also have a variety of wall options from direct-to-stud and glue-up options, as well as their proprietary Nextile walls, and premium GU Tile (Aspirations and Passage).
With their engineer, architect, designer and plumbing partners in mind, American Standard Bathing offers Armorshield protective coating on many models, meaning your project can continue smoothly while your tub or shower base is protected from job site wear and tear. The range of bathing materials available in this product portfolio also offers durability, safety, and installation features that enable your project to continue smoothly and withstand the test of time when completed.
Designers and homeowners alike will appreciate the many style options available from American Standard Bathing. From beautiful freestanding tubs, to soaking or whirlpool tubs offering deep bathing depts and ergonomic design, American Standard Bathing is sure to offer something to meet almost anyone’s needs.
Contact your local URELL, Inc. representative for more information today.
